Web Hosting Today

What is bandwidth at all? Why does it matter when signing up for a web hosting account?

Definition:

Bandwidth = The amount of data passing through a connection over a given time. It is usually measured in bps (bits-per-second) or Mbps (Megabits per Second).

Many web hosts use this term (bandwidth) in place of (data) transfer allowance. The actual data transfer allowance is important to you as the hosting client. Transfer allowance is the amount of data that is actually allowed to be transferred between the server (your website in this case) and the client(s) who access your website when browsing the Internet.

How can you measure the amount of transfer allowance you will approx. need for your website? To find out what your transfer requirements are, you will need to look at the actual data transfer that your website will create.

For example, if you have a website with 5 pages each is about 50 kb in size. If a visitor of your website views one page, about 1 x 50 kb of data transfer is being used. If the person views all 5 pages then you get 5 x 50 kb or 250 kb of data transfer being used. Now imagine your website gets 100 visitors a day who all look at your 5 pages. 100 X 250 KB = 25,000 KB (approx. 24.41 Megs). Now put this into 30 days of a month and you get the approx. of data transfer allowance (for the matter: bandwidth) you will need to operate your website.

Keep in mind, that you should allow enough room to grow and that there is actually more data being transferred when you use email and/or FTP on the same account. Uploading your website uses part of your data transfer allowance.

Unlimited bandwidth or data transfer allowance - this is good, isn’t it?! “I see this all the time when searching for the best deal in web hosting!”

No, it is not good. There is no such thing like unlimited bandwidth or data transfer. Bandwidth is limited by hardware. A ‘pipe’ only has a certain size (throughput). It can’t just grow in size when required. Also - a web host as to pay for the data transfer being used. He will be charged by his upstream provider (AT&T, Sprint, Level3, etc.). Try to find an ‘unlimited’ offer for web hosts on their websites. You won’t find it. There is always a price tag on data transfer and bandwidth. Stay away from an ‘unlimited’ offer. If you really start using more and more bandwidth, the web host will you cut you off at one point because you start eating up his revenue.

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It’s the role of any reliable hosting firm to take full responsibility for its hardware, software and operating environment so that webmasters can focus solely upon running their business.

If a hosting company is truly committed to this objective, their technical support must be stellar. Customer care therefore is always a major consideration before you chose a Web host.

Since it is a major loss leader, many hosting firms don’t invest in the labor and equipment required to maintain their operation. It is thus the task of wise webmasters to size up the expertise of a hosting company’s support staff before making the fateful decision concerning where to host their Web sites.

Determining whether technical support is dependable is important, because if anything goes wrong with your site, who are you going to call? In an ideal world, it would be your knowledgeable customer care representative. However, in the real world, we know that knowledgeable customer care is hard to find.

Hosting companies claim that they have technicians working 24 hours a day, seven days a week, 365 days a year in their operation centers maintaining mission-critical systems. While this in fact may be true, the most unqualified people in the hosting industry sometimes work in support call centers. Due to the unprecedented demand for IT professionals, many Web hosts can’t find employees that are formally trained in Operating System and network technology. Other firms allot so much money to advertising and marketing that technical support becomes a secondary priority. In both instances, customers suffer because they cannot access immediate or useful assistance. So before you select a host, make sure that you put their support to the test.

First, call up technical support and ask them to walk you through the basic routines needed to maintain your site. Ask the technical support technician whether he or she is available at the office at regular intervals. Ask the technician whether he or she went through a corporate or professional training program in order to qualify for the job. If the technician is assisting you with a Windows NT-based request, make sure to ask whether he or she has a MCSC, or Microsoft certification. Ask the support technician how long he or she has been working with the company.

Determine whether technicians are knowledgeable by listening and assessing their tone of voice. Do technicians at a certain company put you on hold often? Then they may only be employed to answer telephones or e-mail and relay support requests to someone more qualified. Also ask support technicians basic questions about where the company is located, where they are located and the company’s address. This might give you an indication if a hosting company’s support services are outsourced, or whether support representatives are working out of the firm’s server farm or head office. Ask the support representative outright whether he or she is employed on a contractual basis. Also determine how sophisticated customer tracking and billing is by asking the technician to pull information about your account.

This will give you an indication whether the company has automated systems to track technical inquiries. Further, ask the technician whether the firm provides an online “knowledge base” or “technical support center.” If the company does, make sure to inspect its support documentation to determine whether it is specific to the service.

Many hosting companies now offer technical support documentation in hard copy format. You should attempt to determine whether the hosting firm will allow you to download a PDF file with all of its documentation enclosed.

A prospective Web hosting customer should also determine whether a hosting company offers true 24-hour support by e-mailing or calling the hosting provider after hours.

These tests will give you a strong indication whether the technical support is reliable or questionable. Remember that you’ll have to trust any host you select to deliver timely and useful support on issues that can affect your income.

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A good, shared Web host must provide reliable and reasonable quality of service. Many times, a consumer will sign up with the least expensive provider only to experience many technical difficulties and the inevitable and frustrating experience of changing Web hosts. To avoid this experience, it is best if the consumer chooses the right hosting company. Ensuring that a shared Web hosting firm has the following characteristics will increase the probability of consumer satisfaction.

Quality Server Technology The use of quality server technology is important. Since shared hosting services utilize multiplexed equipment, consumers must ensure that the server and server technology used can accommodate the number of users on your particular server.

System Administrators Make sure that knowledgeable system administrators are operating your hosting company’s technology.

Network Redundancy Your shared hosting package must have multiple connections to the Internet. Network redundancy ensures that if one Internet connection goes down, traffic can be re-routed through another connection.

Network Connectivity It is important to find the fastest Internet connection possible. Since you are competing with other users for resources in a shared hosting environment, you should ensure that you have at least T3 connection that is using less than 50 per cent of available bandwidth.

You should also consider the following factors before selecting any type of shared hosting solution for your Web site. By considering these factors, you will save money in the long run by selecting a solution that grows with your business.

Purchase only what you need Select a Web hosting solution that corresponds with your business needs. Only purchase services that your site will require to provide your specific content. Don’t sign up for an all-inclusive account with a hosting firm if you won’t use most of their services. This will unnecessarily increase your costs.

Select a scalable solution Make sure that your hosting solution can grow as your site grows in complexity. Ensure that you can upgrade your site to accommodate increased bandwidth and other demanding resource requirements such as server-side scripting, database support and multimedia streaming.

Find prompt tech support Only use a host that provides prompt and knowledgeable customer care. A dependable host should offer 24×7 toll-free technical support rendered by experienced and professionally trained technicians.

Check references Before you commit to a particular hosting firm, ask for references. Make sure to canvass other webmasters running sites with similar specifications. Browse their Web sites and measure response times at both peak and non-peak periods.

Watch your billing and keep your receipt Many hosting firms are notorious for their horrid billing practices. Check your credit card statements to ensure that you are not being overcharged or billed at an incorrect frequency. Most purchases occur online, so make sure to print out your receipt. Most companies will require you to remit that receipt by fax in order to cancel.

Back up all your data Do not depend on your host to recover any data you publish on the Web. Most hosting firms are only equipped to recover files in the event of a system failure. Ensure that you have a copy of any data that you post to the Web on your own hard drive.

Own your own domain Make sure that your Web host will not hold you hostage to their service by exercising administrative control over your domain name. Your host should only be listed as a technical contact. You should exercise administrative control over the domain name from the point of purchase.

Do extensive background research Find out whether a host is real or whether it resells hosting solutions. Also check what payment processor the host uses to run credit card transactions. Determine who owns the hosting company and whether they possess the technical expertise required to run it effectively. All of these factors impact upon the credibility and reliability of the host and the services you provide your customers.

Obtain assurances You should obtain assurances concerning service quality before you sign up for hosting services. A quality Web host should assure some form of service quality and compensation if you experience an interruption in service.

Understand your obligations Before you sign up with a Web host, you must understand what your obligations are concerning payment for service and permissible behavior. Certain hosting companies will not permit high traffic content, such as adult material. Other hosting companies will permit such content, but only if a special hosting service package is selected.

Establish an exit strategy Always have a backup plan in case your host goes belly-up or experiences an unrecoverable failure. Redundancy should always be a priority if you are running an Internet-based business. Remember that any service outage can completely compromise your source of income.

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Web hosting is a service that allows users to post Web pages to the Internet. A Web host, or hosting service provider (HSP), is a business that provides the technologies and services needed for Web sites to be viewed on the Web.

Web hosting is a primary service that consumers can utilize after obtaining either dial-up or broadband access to the Internet. It allows users to disseminate their own information resources to any Internet user that is interested in accessing them. Web hosting utilizes the server/client model to distribute content. A Web hosting provider will offer its clients access to a Web server that will push that client’s content to recipients on request. Recipients use clients, or Web browsers, such as Microsoft Internet Explorer or Netscape Navigator to request content from the Web over their own Internet connection.

Web sites are hosted, or stored, on a special computer called a server. The server, or host computer, allows Internet users connected anywhere to reach your site when they put in your domain address, for example: www.yourcompany.com.

The host computers are set up so that when someone types in your domain name (your Web address), the address will follow a route from computer to computer until it reaches your host computer and your web site. Then the Internet user will be able to browse through your Web site. Hosting companies usually require that you own your own domain name in order to host with them. If you don’t have a domain name, most hosting companies will help you purchase one.

To have a Web site on the Internet you first need to have a Web server. Unfortunately, owning and operating a Web server can be very costly and requires technical expertise that most businesses do not possess. This is where “Web hosts” come in. Web hosts provide the equipment and other technical resources that are required to provide a consumer with their own customized Web site. Hosting companies charge a rental fee for the service of storing your Web site and allowing Web site visitor traffic flow to through their computers to get to the information on your site.

Web hosting services are more advantageous because they are outsourced, meaning that the physical location of the Web server does not reside at the consumer’s premises. Outsourcing your Web presence effectively transfers the responsibility for maintaining your Web site infrastructure from yourself to an organization that is more competent to do so.

Many individuals and small businesses take advantage of Web hosts in order to free themselves from pre-occupying their scarce human and financial resources on Web host issues. Individuals and companies who outsource their Web presence do so in order to achieve the following objectives: reduce and control operating costs; improve their own company focus; gain access to in-depth expertise; free internal resources for core competencies; and obtain access to world-class capabilities to control IT functions which are difficult to manage.

The best Web hosting services will provide relatively seamless access to IT functions that will allow you to self-publish your Web site. It is important to note that “Web hosting” strictly refers to providing the consumer with the capacity to upload content to a server for immediate transmission for those that request it. Web hosting does not include the authoring of a Web site or the development of database-driven components or code. It is incumbent upon the consumer of Web hosting services to develop this material or have it developed on his or her behalf.

Web hosting is offered to the consumer in multiple formats based upon the user’s requirements. These requirements are incumbent upon cost and infrastructure provided.

Web hosting can be obtained free of cost from content portal sites such as Yahoo! GeoCities. Such content sites invite individual users to establish Web sites on their domain in order to create a critical mass of core content on their online property. The user does not pay for service because it is subsidized by banner advertising. Because such sites do not charge, they offer limited service depth and quality of service. For example, free services will not provide customized hosting services where domain names are personalized (i.e., www.yourdomain.com).

The “paid” class of Web hosting services however does provide such services. Paid services are normally offered by Internet service providers (ISPs) or by hosting service providers (HSPs). Paid services provide a reliable set of offerings that ensure domain name personalization, service depth and high levels of quality of service. The paid class of Web hosting includes shared, dedicated and managed services. Shared is the most basic level of hosting. With shared hosting, numerous Web sites are shared on one server. While an economic solution, they typically cannot handle large amounts of storage or traffic.

If a consumer’s needs are more sophisticated, then they might opt for either dedicated or managed services.

Dedicated hosting allots a Web site its own server. This is more flexible than shared hosting, as webmasters typically have full control over the back end of the server, including choice of OS.

Managed hosting, on the other hand is a dedicated server that is accompanied by a full suite of technical support, maintenance and monitoring services. This differs from dedicated Web hosting, where customers are provided with their own servers but are still responsible for virtually all administrative and maintenance duties.

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