Hi Beth,
Lots of sound advice and I have started already. If you have a moment I'd be grateful if you would advise me on meta tags and tell me if I'm on track or not. I have done as you suggested re the rewording of the page title that appears at the top line in the browser, but can you tell me reasoning behind that.I know this stuff is your baby so I want to learn as much as I can from you. I know you have only looked at the index page but if you have a chance to just take a quick trip around the structure of the products pages I am sure your input would be invaluable.
Many thanks,
James.