Hi Nigel,
Your website looks very professional, and everything seems to work right down to checkout.
I liked the tone of the intro, but there seems to be a lot of it. I found that the "Golf Instruction" page instantly told me what the site was "for". Maybe that should be your home page?
I would have assumed that this was a US based site except for the contact details, and the fact that all the golf courses are UK. Having all the prices, and the "billing" information in US format also may be putting your UK customers off, or are you only selling in the US? Do the CDs work in Uk machines? If so - tell us!
I hope this helps. My first impressions from Leicester may be the same as many others.
Good luck.
Helga