im sure you have email program set up so that you can send out email postcards at least once a month. it starts with getting opt in email addresses and sending out specials. with the correct program you will see a gradual increase of business with your current customers. also you set up a "get a friend" to join in the email program. this will get new customers to your site. the last thing i would do is put some type of video on your home page. video is the newest tool to get the clients interested in your product. it is not expensive but effective. fortunately, bv is the perfect website builder that plays the video very promptly. i have done this for another jewelry company and here is the example:
www.scanportonline.com
mrmagoo144
www.videopostcards.info