Hi, your off to a great start, but it feels a bit (brown). I know this is the colour of a lot of cookies & cakes, but it feels like it wants a bit more colour. IE, if you look at some other sites, they feel fresh & inviting.
This site must have it right with a Google rating of 6/10 (higher than VH) lol. You can see the ingredients in the cookies.
If you are using the images you have at the moment, they need to be reduce in phisical size without using the image handles. It will also load them on to the page far quicker.
Good luck.