Some very good points and many thanks.
On a tchnical matter - I have pasted the google code into an html box but it still appears on the page - I just don't know how to get rid of it.

This site (and the adsense content) is a precursor to a more ambitious site so in a way, this is a practice run. Our B&B is a small add on producing a bit of spare income. No reason to not get things right and I will take on board all that you have said.

Things like the map, local content and layout, page titles, centering are important contributions - I will fix it all! Really, many thanks for your input