Listen to Chris, always.

I just have general comments.

You have lots of homes displayed, presumably to sell their plans
and perhaps build them.

Buying a home is a big decision, maybe the biggest financial decision
of my life, of anyone's life. I am gonna take my time. For me and many
other folks, buying a home is not on impulse.
I gotta plan and gotta work it out. To buy a home takes time.

Look at it from a business point of view. You know the market.
Have some introduction, have some description. In your case, it's
OK for you to imagine that folks would like to go to "deeper" pages
to look for what they want and to give them what they want.

Pictures are fine but tell folks why your site is unique but more
than that why your products are unique. It's a huge market, almost
saturated. Describe each plan as if you are discussing their plan
- and not yours - with them.

What folks would like to see you do is to split your
website in many chunks, in groups - some alike and some special ones.
Make it as user-friendly as possible.

Bells and whistles are fine and dandy but only when
they make good business sense. Always follow your business plan.
Tools and utilities (hammers and nails and screws and website builders)
are easy to find to build your business.