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Originally Posted by Bethers You think the register didn't already know everything you purchased? And if you shopped using a credit card, it was all recorded whether you had a loyalty card or not? So why not get the discount that comes with one?
I dislike "big brother" in many things - but this one doesn't bother me at all. |
Women, look at it this way.. I am sooo sorry to be blunt in this next bit but there isnt a better way to highlight the type of personal info that they DO collect about you and your family......
Female sanitary products...
Without the loyalty card they can only tell which brands get sold the most and lets face it, sales of this type of product must be pretty consistent so there is no way of telling anything about the customers that are buying them. With the loyalty card they know all about you, your address, your time in store, your preferred shopping day, your menstrual cycle for gods sake, how much of this product you need, which brand is preferred and what address it is going to.
Now then, all sounds weird but... There isnt a better way to identify with their customers than doing this and the supermarket sector is highly competitive so every one of those chains wants a s much info as they can about their customer (speaking from experience).
It is very big brother as you said and it bothers me a lot hahaha. big brother is bad in all forms and Bethers... it might not be bad now but wait until new technology arrives.
Anybody seen Minority Report with Tom Cruise? At one part of the movie he goes into a GAP store because he needs a change of clothes for a disguise, an automated system at the door scans his eye and a nice big audible welcome message pops up saying "HIIIII MR X WELCOME BACK, HOW WERE THOSE JEANS THAT YOU PURCHASED LAST WEEK?"
In time to come that will be happening to you because that is the future of loyalty cards.... and like I said, nothing is free. buying something for £2 and getting one for free means that both those products are only worth £2 for the pair. They just tell you that you are getting one for free because they know you are a sucker!
Same principal... Furniture stores, sofas.... ALWAYS have a sale on, ALWAYS 30% off this 40% off that... Why? Because that is the actual price of the product.. The big price that they had supposedly cut by 40% was made up so that they could tell you you were getting a deal when in reality they are earning soooo much profit from the sale and you are more likely to buy because you actually think that they are doing you a favour because you're a sucker LOL
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