Noooo Racefan I think you are wrong. I have also worked in the retail industry for an American company in Britain. The people directly above you will say that the loyalty cards are for the sake of gaining loyalty from customers because they want you and your staff to offer them in the correct way to customers. Plausible deniability. But I have been to our Manager conferences and heard company executives talking differently, Ive heard them saying to each other and the staff directly below them that the cards are doing wonders for customer profiling and particularly well for helping them guage age groups in different areas of the country.

I've heard that first hand so I woldnt even call it a conspiracy. I call it a reality and as for not holding water. People are not reading my posts. I have heard and seen all this first hand :)

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FPRULES