 Re: Store Loyalty Cards | |
I agree with Racefan - and I owned a store for 10 years - we didn't have the current "high tech" ways of keeping track - but yep, we knew what our customers bought and when they bought it - just like the old-fashioned mom and pop stores of old. We would have coffee ready with the right cream and sugar for someone when we saw them drive in - etc etc - only then we used our brains to process - sometimes a note card file. We knew where everyone lived - and knew their names - and this didn't require credit cards. If something funny happened, we knew who to call.
In the old days, this was called being neighborly. The stores now need the loyalty cards because of the larger numbers of people, etc - but they are trying to brings some of the neighborly quality back. I'm all for it. And they aren't doing it to find out all about you - and them knowing what brand and when I buy a female product wouldn't bother me at all :)
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