But, why is it bad that they know what you purchase and gear the vouchers they send you towards those? I'd much prefer to get coupons and vouchers that I will use than ones I won't use.

And, no, nothing is free - it's a part of the marketing plan - which should be a percentage of your gross sales as much as paying any other bills, etc - how it gets spent is up to the individual companies.

I know that I have a store that sells multiple items. When I do email to my customers - I have a few different ones - and target them to the customers based on their past purchases. I think this makes sense - and it brings me back a higher percentage of customers than when I do one to all. Yep, takes me more time - but is well worth it for me. And, yep, I give them coupons usually for a discount - and try to gear it towards something I think they will use. Same thing - without a loyalty card - just from my customer database.

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Beth
A Child's Palace - Pinata Palace - Moxie Enterprises

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