http://www.baldwincomusic.com/linkspage6.html
here is an example of a links page I built. Just used nav bars
and pointed them to other sites. On some of those sites,
I emailed them and asked them to put a link back to my
site somewhere on their site. Most web folks are happy
that you are linking to them and will reciprocate.
Also, consider installing a 'ror site generator' file.
There is a tutorial somewhere about that, I just
couldn't find it quickly. ror is an xml file, if I understand
it properly, that locates key words on all the pages of
your site and makes these available to search engines.
Might be in the search engines tutorial,,,,duh!
Have Fun!