
Originally Posted by
Vasili A. All of this is not required, and only contributes to the clutter of your website. Since you are not a Charity, providing a link to your "presented" charity is all you should do, and all you need to do: let them collect the money in the special manner prescibed. Keeping things 'unofficial' bodes better than trying to truly 'sell your cause.' There are no requirements for promoters or representatives of charitable or non-profits to disclose anything like "what percentage of the money goes to that"....that is for the receiving registered organization to assure compliance with, not yours! You are merely presenting the opportunity.
B. Personally, I feel this is in poor taste, and is such a negative aspect to any professional presentation it is hard for me to believe that you actually present it. I can appreciate the fact you are running on fumes, but I suggest you re-think this, maybe transforming it to a "Members Only" area, where serious clients (real or potential) who would directly benefit would specifically fund a "solution" if you will. Out for the general public, it's too akin to begging, and as alluded to by Beth above, there is a hole in your accountability on this one.
C. Your "blurb" should be no more than something like "Remember, any monies spent on our Products or Services may be deductible. Consult your Tax Preparer for details." No need to oversell this issue, or spread yourself too thin either.
Technical:
1. A suggestion was made to add 'mouseovers' to your Menu and links. I second the suggestion, as it would add some "action" and convey a little more attention to detail, the mark of professionalism - something elemental to your "purpose" obviously. (Find this feature in BV, lower left toolbar).
2. The entire purpose of your site is your message, which you have carefully composed. Why, then, do you have seemingly non-essential pictures so large and obstructive other than to "set the mood"? Quotes and snippets don't foster the understanding or the engagement you seek, so re-thinking them might be in order. Have you thought of creative backgrounds rather than peppering the margins with calendar-like images and quotes?
3. Double-spaced (and highlighted) text does not make it easier to read, but only makes for an awkward flow and feel. In addition, it appears to be almost "just another eBook seller" type of site with all the screaming heads and highlighting. Keeping your content short and simple, properly composed and in a uniform manner demonstrates the clarity and singularity of your unique message. It either flies or falls, and shouldn't depend on fluff to keep it afloat.
4. Have you considered making a 10-30 second audio or video clip as an intro to your site, or as a play when an item is clicked? Much more clever than yellow highlights, and humanly reassuring, as they can hear a real person, not just read whatever was put in front of them! (Besides, wouldn't it be so much better than all the other competing sites that don't?) If you have to resort to it, you can even take a video clip with your cell phone and email it to yourself, ready to load on your page!
You have done a lot of really nice work, and poured your heart into it - and it shows. But, because you DO care so, don't allow yourself to get caught up in the details that others are oblivious to, and focus more on the heights you can accomplish.
"In My Opinion"