Thread: Review Please

Site name is http://www.safersecurityproducts.com it is Voda hosted and built with Soho.
Open to any and all suggestions as I am getting a lot of clicks but not getting the sales.

Thanks
Roy

Hi Roy,
First up I have to say you have made a really professional-looking site! But that's just my opinion :) I don't see the "attractiveness" level of your site as a reason for lack of sales......I can only speculate that yours is a somewhat specialised market and, as you point out in your text, times are hard right now??
For what it's worth, here are a few grammar/spelling observations I made, but I am impressed by how few mistakes there are LOL



About us: customer service to insure should be ensure

Home:

and theloseof an estimated should be loss

Hidden Cameras: built in DVR's make them should be either which make
them or that make them

Stun Guns: During the month of December maybe it's time to change
the month? :)

Tasers: A built-in laser sights should be sight
...........and also enhances
OK - I didn't go into the law stuff....
good luck,
david
BTW - if you ever do a "special offer" on the pen cameras & you're able to ship out of the US LET ME KNOW! That's a cool item LOL

Nice site!

I would make all the page titles uniform on the home page side bar. Also, consider making the title on each individual page uniform. See example below.

Stun Gun Page Title: stun guns,stun master,cell phone stun gun,z-force,talon mini (Space after comma. Caps or no caps? Keep your titles uniform.)

Pepper Spray Page Title: Pepper spray, Pepper Shot™, Mace, Bear Pepper Spray (You use caps except in 1 word.)

A few typos: (I just went through a few pages.)

Home Page:

- on a daily bases (basis)
- 2 millon (million) in 2009
- Because of the slow down (slowdown) in the economy and the lose (loss) of an estimated
- would be assaults (would-be assaults)

Pepper Spray Page:

- 2 million scoville heat units. Cap Scoville since it is named after its creator, American chemist Wilbur Scoville
- Pepper Shot swells the mucous membranes (I would insert the TM here too just to cya)

Stun Gun Page:
- where others ave (have) placed restrictions
- check this on the followin (following) link. Or on the side menu. (I would make this 1 sentence.)
- purchase 3 or more items fron (from) this page


Links2 Page: I had a hard time seeing the difference in color between the green links and the black print.


I would suggest going through each page and cleaning it up so it appears professional.


Good luck!

P.S.: Personally, the reference to state laws on each page kind of freaked me out and I probably would not purchase something because of it. Do other sites do this?

In Soholaunch, I believe it is possible to specify the order of your Menu links, and I would suggest you re-order how your left Menu links line up -- they really do not make as much sense as they should. Normally, for instance, the last links should be (top to bottom): Our Links, Policies, About Us, Contact Us. I would also suggest putting "Tasers" above "Stun Guns" that way you can keep the order better looking: Tasers, Stun Guns, Stun Gun Laws, Our Policies.
PS: Do you really think you need two "Links" Categories? That's pretty odd, especially when you should be able to fit them all on one page in Soholaunch.

You should also try to capitalize the first letter in each word on each menu button: i.e. "Company policy" to "Our Policies". I would also change "Home Page" to simply "HOME" (all capitals). Instead of "Survellience System" (which is fighting for space on the button) why not just list the Category as it should be, as "Survellience"??

And rather than join in with all the spelling and grammtatical errors, I will just point out that when you use red font color to emphasize importance, it is important to be absolutely correct in what you declare: change "none lethal" to "non-lethal."

Things like visible logic (the order of navigation, organization of site) and professional demeanor (spelling and composition) have a lot to do with building the credibility that builds the confidence that leads to conversion (sales). maybe a little more Content would help to "pre-answer" any questions, or to somehow extend more of an "invitation" to purchase with satisfaction assured. Did you ever think about making some kind of Buyer's Assurance or "Satisfaction Guaranteed" policy being very prominent? People want to feel they aren't getting stung or stuck.

Other than these things, I think you did really well using Soholaunch. I imagine it took a lot of time to plan and then do!

Thank you folks for the great suggestions and I am making changes now. I will also try to get my wife to proof read for me as she is very good at that where I am very bad at it.

I am a little confused about what you mean by ( I would make all the page titles uniform on the home page side bar. Also, consider making the title on each individual page uniform. See example below. ) are you suggesting that I should make them all even on the left side? Maybe you could clearify that one for me.
Roy

To PapaBiker,
Yes I think I know what you mean. I have been trying for some time to find a basic templet in Soho that would let me do what you have suggested but making changes in the headers and colors I find to be limited.
Thanks for your suggestions and I will work on that one

Hi,

I'll try to make this clearer. Sorry for the confusion.

Your sidebar on the left which lists the different pages within your site, I would suggest keeping the titles uniform by either starting each word with a cap or not. For example, you have Company policies, about us, contact us, Home Page, etc. I am suggesting making them uniform by starting each word with a cap. For example, Company Policies, About Us, Contact Us, Home Page, etc. I would suggest the same for each separate page title. Some page titles use caps, some use a mix, and others don't use caps at all.

Thank you Jarndt2552,

You cleared that up very nicely and you are correct. I will work on that also.

Thanks again to all and keep the good suggestions coming.

Roy

OK, I have run into a little problem here. I was trying to edit the name of the pages as some one had suggested but I don't find a way to do that without deleting the page and making a new page to replace it.
That would mean I would have to completely rebuild all the pages which is a NO NO.

Does some one have an answer to this one other than downloading the page info and then uploading it as a new page?

Try renaming the page, example "index" to "index1" then you can rename it!

Hi Sharon,
You completely lost me on that one. If I could rename the page index1 without deleting it and making a new page I could rename it Home instead of home page.

Originally Posted by redmond

OK, I have run into a little problem here. I was trying to edit the name of the pages as some one had suggested but I don't find a way to do that without deleting the page and making a new page to replace it.
That would mean I would have to completely rebuild all the pages which is a NO NO.

Does some one have an answer to this one other than downloading the page info and then uploading it as a new page?

Just save the page as instead of save.. give it a new name.. put it on the menu and then delete the other page.. all your information will be there without making a NEW page.

Karen

Originally Posted by jarndt2552

I'll try to make this clearer. Sorry for the confusion.

Your sidebar on the left which lists the different pages within your site, I would suggest keeping the titles uniform by either starting each word with a cap or not. For example, you have Company policies, about us, contact us, Home Page, etc. I am suggesting making them uniform by starting each word with a cap. For example, Company Policies, About Us, Contact Us, Home Page, etc. I would suggest the same for each separate page title. Some page titles use caps, some use a mix, and others don't use caps at all.

You never mentioned anything about the Menu button titles, capitalization, or how to make them "fit" on the buttons --- I did! I would appreciate you not trying to take credit or assert yourself in my position or put words in my mouth.

Originally Posted by GulfCoaster

In Soholaunch, I believe it is possible to specify the order of your Menu links, and I would suggest you re-order how your left Menu links line up -- they really do not make as much sense as they should. Normally, for instance, the last links should be (top to bottom): Our Links, Policies, About Us, Contact Us. I would also suggest putting "Tasers" above "Stun Guns" that way you can keep the order better looking: Tasers, Stun Guns, Stun Gun Laws, Our Policies.
PS: Do you really think you need two "Links" Categories? That's pretty odd, especially when you should be able to fit them all on one page in Soholaunch.

You should also try to capitalize the first letter in each word on each menu button: i.e. "Company policy" to "Our Policies". I would also change "Home Page" to simply "HOME" (all capitals). Instead of "Survellience System" (which is fighting for space on the button) why not just list the Category as it should be, as "Survellience"??

And rather than join in with all the spelling and grammtatical errors, I will just point out that when you use red font color to emphasize importance, it is important to be absolutely correct in what you declare: change "none lethal" to "non-lethal."

Things like visible logic (the order of navigation, organization of site) and professional demeanor (spelling and composition) have a lot to do with building the credibility that builds the confidence that leads to conversion (sales). maybe a little more Content would help to "pre-answer" any questions, or to somehow extend more of an "invitation" to purchase with satisfaction assured. Did you ever think about making some kind of Buyer's Assurance or "Satisfaction Guaranteed" policy being very prominent? People want to feel they aren't getting stung or stuck.

Other than these things, I think you did really well using Soholaunch. I imagine it took a lot of time to plan and then do!

Thank you Karen, That is what I needed to know and couldn't find it in the videos.

You can also DESIGNATE which page appears as the HOME page or index page at the top of the edit pages in the drop down.. top left.

You can also get someone to EDIT templates for your or design templates for you. I just did one here...

http://www.jeltraining.com

Karen

Nice looking site Karen, why don't you send me an email with a rough quote on something that would work for my site
I want to be careful as I just got hidden cameras ranked on google.

Originally Posted by GulfCoaster

You never mentioned anything about the Menu button titles, capitalization, or how to make them "fit" on the buttons --- I did! I would appreciate you not trying to take credit or assert yourself in my position or put words in my mouth.

Try reading my original post again. I did mention making the home page side bar titles uniform.

I don't see where I took credit for anything and I certainly did not put any words in your mouth. What a joke! I'm here to give my opinion and suggestions, that's all.

You claim I'm trying to assert myself into your position, what exactly is your position?

Since you feel the need for public displays of appreciation, here you go!

Great suggestions. Way to get your thoughts across. Keep up the good work. I'll look forward to further suggestions and opinions from you.

Maybe you are feeling a little touchy today!

Folks I appreciate all the suggestions that every one makes and would prefer that instead of attacking each other maybe you could take a look at the changes I have made and tell me what I have missed and what else I can do to make the site more user friendly and help aguire more customers and move more products.

Be kind to each other and lets all help each other to be more profitable.

Thanks again to all of you and I look forward to working with you.

Roy

Hi Roy,

So now I've had a little more time...first: tks to jarndt2552

for saving time LOL...good work BTW

Surveillance: safe guard - one word


Hidden Cameras: With Built-in DVRs for Easy Recording and NO Set Up or
Installation. These easy to use, all inclusive Hidden
Cameras with built in DVR's which make them easier to
use than ever - you're repeating yourself here. May I
suggest: "These are all-inclusive Hidden Cameras with
built-in DVRs, making them easier than ever to use."

Tasers: Then it delivers a lower voltage stimulation pulse which then
causes - 2 'thens'..either can be eliminated
....background (one word)

Mace Products: interesting that this section from
"..is a non-lethal..." to "...security."
changes colour when I 'mouse over' it?!
self defense is hyphenated

About Us:

They have worked well for us so we decided we should
share these products with the rest of the world so we are
here to serve you with products we believe in. Try: "They have
worked well for us. We decided we should ...."Links:

and a link to you site - your

And finally....I must ask: why do you "advertise" so many of your competitors by having them on your links page? As an ex-professional salesman of over 30 years, I have always accepted competition (it's always a good thing LOL) but I'm not going to help a prospect find another supplier :)

(I suspect the 'blurb' that goes with the link names has been composed by that particular site, so any mistakes are attributable to them? there are many!!)

happy tweaking...
david

Thank you for the suggestions David. I will work on them asap.

As for the links you mentioned I added those because I was told that would get me ranked with Google. I have wondered about that for some time.
If you notice several SOL sites have done the same thing in fact they have ask me to trade links with them which of course I did.

I simply coped them from the SOL site I had. I will be removing them shortly.

I have been in off line sales for more years than I care to mention but the internet is a differant ball game. But I am learning.

Roy