
Originally Posted by
Vasili Why bother?
It is my experience that the last thing consumers "need" is the ability to expect newer technolgy to dazzle them, entertain them, but not help them make a decision.....because they stopped thinking years ago! The concept of 3D and even projected hologram "shopping" faded years ago after being touted by GE, Ford, and even Amway, as impractical and unmanageable. Even for narrow-channel marketing, it is applicable in super select presentations, and not interactive.
Retailers know that "directed results" are easiest when selection is limited, and "positive posture" is attained when it appears that it was due to the cleverness of the consumer, not the suggestions presented.
Anything far from offering templates with multiple variations, modes of functionality, or segmented production values in website building is doomed: value perception will have no meaning, as the customer has nothing to compare it to!
Reserve the "Wow!" factors for those who ask for it by reference.....and then charge anything you want, but be absolutely sure you can deliver as promised, not like most jokers!