
Originally Posted by
Vasili
I strongly disagree on a number of key points, and really wonder where you get this stuff!
From Google
1. Nowadays it really does matter how a domain is structured, and whatever Google puts forth as their standard is mimiced by the others without fail. The model will never move beyond the preferred 2-3 words, using normal, Searchable, naturally occurring English. This ties directly into what makes a Key Word a KEY WORD and the foundation of how a domain reflects true and natural relevance site-wide (within natural Content, especially). Abnormal spellings or cryptic word forms will never be entered into an original Search unless it has been impressed upon the client, which traditionally will depend on other advertising or promotional activity -- which costs money and time to plant on the brains of prospective customers. This is exactly why the phenomena of Premium Domains has emerged, where a once $9 2-word choice might now fetch upwards of $800: nothing will replace natural word domains.
Of course it matters how a domain is structured! It just does not matter hat your domain name is. Google is not going to send you to the end of the line because your domain name is your company name.I will find the direct link to Google on that subject. Even the Voda training video said to keep it short. They also said in the video to NOT use a - if at all possible. Google disagrees with that as well. It is in the link I posted prior to this one. Straight to Googles site
2. It does not depend on your Key Word: your Key Words and KW values are dependent on the site: specific genre of the site, the industry, and the Content that is created for the website --- and how well it is crafted. More obviously, your KW's are chosen based on the specific focus of all these elements, and although it does help to have your domain be an essential part of that, more often than not business names are not the same and need be the domain whether they fit into the scheme or not. Your KW's are supported by and elevated values based upon the core SE metrics: a) Build, and how it stacks up to W3 and Perfect Page; b) relevancy, and how it is effected (site-wide, page, etc.); c) Content, and the uniqueness of that content as it conforms to relevancy and filtered values for compliance (natural, approved, etc.).
Your content is your keyword (or in it !) . Just like on your site vodatips. The site is about "voda tips" so the more content you have on that page about that keyword is king. Good information is best. Content is what your site is about, what your site is about should have the keyword in it...
3. The extensions do matter when it comes to preference, both from SE's and especially customers. The .COM extension will never be subordinated, in the minds of people nor in the manner in which they are given import by the Search industry. True, some lesser extensions like .NET .ORG and even .BIZ seem to fare better than .INFO and .US and the up-and-coming .TV, but the .COM extension assures you that a domain will never be first scored by or "hubbed" by a local network prior to being "reported" to the Main processing. This is especially true when working with foreign extensions (.IE, .WS, .CO.UK, etc.), as they are always dismayed to discover their sites are ranked locally first and often have difficulty breaking onto the Main network, the real WWW.
Google does not discriminate .com nor .net or org etc. I have .ws domains in the number one spot.
If you are in the UK I would not use .US nor if I was in the US would I use .UK, those are different countries, unless you intend to market to another country.
What I mean is a .net will rank just as well as a .com and a .ws will as well and .org etc. (.WS use to stand for west Somalia, was bought out by Global domains international and now stands for Website.
4. Content is King, and is the core to everything SEO: without it, there would not even be a construct model to follow, or any building of relevance! The "tip" to keep Content tight is more for the benefit of predictable conversion, since site visitors have falling attention spans and don't read much anymore. They tend to be entranced with eye-candy like image links and interactive methods to locate what they want to drill in for. Without well-composed Content, the site would be nothing but a directory of links, and would score like one. Far too often, however, web builders fail to recognize the relationship between Content and Construct, and how optimization is really another fancy word for precision: you either follow the prescribed methods and comply with current standards, or you take a hit. Whatever effort you put into planning not only the layout but the composition will determine how your site will fare. *This is why CMS is becoming more an more popular, for not only is the dynamic foundation itself preferred by SE's, but it has multiple methods to include Content in many formats (articles, Blog entries, RSS, etc) to build a deeper relevance and supporting valuation system.
Content is King and is one of the 200 things you need to get your score higher. If Google just based it off of content people would have a book on their home page. And yes Google is completely restructuring so I do agree.
Your content needs to be relevant to what the individual is looking for, whatever that maybe. Google also just changed the hover keywords as well. People were abusing them. Put a lot of pictures and make the hover full of keywords.
The best flat out way is to read Google’s updates :) They tell you everything you need to know.
Strategy is not just a board game, it is a way to describe planning and forethought with a purpose. Maybe I was a little too glib or too "referential" in offering some domain names earlier, but the ideas suggested above needed to be addressed specifically, lest others get the wrong idea completely as they glean from our Forums.