If you are passionate about what you want to accomplish: sell homemade French ***** Pies....then that's EXACTLY what you need to focus on -SELLING.
Even though you are definitely asking the right questions, you should ask yourself if the answers would have anything to do with CREATING THE DEMAND for your pies. Let me explain:
If you want to distribute your pies hot, you will definitely want to keep the cost to do so AS LOW AS POSSIBLE while maintaining product quality.
This means that you will need a delivery system that complies with all applicable food handling and health regulations...e.g. delivery truck, van, or other.
If you wanted to distribute cold pies like "Mrs. Smith's", well....I don't have enough energy right now to begin wrapping my mind around their distribution system.
Anyways, Karen made the right suggestion of focusing you efforts locally. As far as your website goes, hmm...
Here's an idea! --Make it all about YOU andYOUR french ***** pie. Provide some background about the recipe (without giving it away-since you are trying to sell it) and maybe some history behind it and how you learned to make it. Have a place for people who have tried your pie to leave comments...and have like one or two good ones on the home page.
As far as who to market your pie to...hmmm, I'm thinking:
Friends
Co-workers(if applicable)
Catering Services
Party Planners
Banquet Halls
etc...
***When they need need a dessert for their clients or somekind of event, wouldn't you want your Homemade French ***** Pie to be the first choice? Besides, these services and businesses are always buying, and in bulk, too.***
According to the Health Department, the temperature range of your food when storing or delivering should be below 40°F or above 140°F. This is because bacteria grows within this temperature range.
Okay, all this talk of ***** pie is distracting, hahahah. I should take a break.
I hope to hear more about your pie site!
~I wish for nothing but the best for you and your ***** pies!~