Thread: What's most "Google Important?"

Hi, my first post. What is the most important factor(s) in being "seen" in the first page(s) of Google- as I create my web site? Is it the name of my website? Other?

Thanks.

Read the ebook in my signature.

There is NO one MAGICAL thing that will work. There is no ONE MOST IMPORTANT thing that will work. It's a matter of doing it all right - and basically doing it all right for your viewers/customers - which is really what Google wants to see.

Have you done your keyword research? If so, and as a result you have some good quality search terms, you may wish to consider incorporating them into your page names.

Following on from there, page titles are a major consideration for search engine optimisation, and they too should incorporate search terms.

It's as well to get these factors right at the inception prior to publishing, then when you first publish, you will be off to a flying start.

It's as well to remember that ALL websites can be 'seen' on the first page of Google, depending on what search terms are utilised, the salient issue is to utilise keywords that are relevant, that are actually used in the real world, and that do not have too much competition.

Page titles and your page description are important factors since these are the results that are found on google .. if you do not provide a description one would be added for you from an array of words you use on your page and those results may not be the results you want or be the results that will encourage someone to click your link. Having your key search term in your page title and description provides good results.

Remember page rank is not everything, as Bethers has advised us many times, and your search results can outrank a page that is ranked higher than you ..

I've started a bit of information and would welcome anyone to add to this on my forum.

Hi, its not a bad idea to see what your competitors/similar sites are using as page names/titles/& key words, by looking at the page source. Naturally this may have to be adapted to some words on your pages, or the adding of some. But others have got up the Google tree to the NO:1 spot, so its always worth looking at what they are doing right.

Originally Posted by Collectors-info

Hi, its not a bad idea to see what your competitors/similar sites are using as page names/titles/& key words, by looking at the page source. Naturally this may have to be adapted to some words on your pages, or the adding of some. But others have got up the Google tree to the NO:1 spot, so its always worth looking at what they are doing right.

Only one thing wrong with this though Chris, is if you try and match yourself to the big guys, the ones that have been around for many years, using their keywords won't do you any good imo, so in some cases you may be better off finding your own niche, or using keywords and titles that these guys aren't using so much .. if you know what I mean ..

Hi Lady must admit that not many at our level is going to match the big guys, but it’s always good to get some ideas. But you are quite right on not copying the same as they have put in place, but it will be hard to use different key words when aiming at the same targets.

I even checked VH site for key words & descriptions & there are quite a few grammatical errors & words that are not on the pages. I thought VH would lead by example. LOL. Might be mistaken? But couldn’t find <h1> tags or similar on the pages. Makes you wonder!

Thanks to everyone for your replies!

Well, I always check the big guys - as most of them have NOT optimized properly- and you'd be amazed that for many words/phrases, you CAN beat them. Often the reason the big guys are ahead are a few simple points - they've been around longer (longevity does play a factor) and they probably have thousands and thousands of links to them - and don't have to do any linking themselves). Those are benefits of having a big name.

The whole thing is that optmization is not easy and not hard LOL - but it's learning what is important - which is really building the absolutely best site you can for your USERS/CUSTOMERS - using the proper techniques.

Yes, that means putting proper titles on pages, and proper descriptions - and using headlines which is proper writing technique, and using the words your USERS/CUSTOMERS will use.

The point is this person was asking what is the ONE most important thing - there is NO ONE MAGICAL important thing that is going to make you rise above the others. It's a matter of working smart and, for many, getting help. Just be very careful, as most of the help out there isn't worthwhile. Lots of sharks in these here waters.

And look at what you can do wrong. You can read all about titles and headlines and keywords, and density etc etc - and put all your efforts there. But you might be a poor speller, or use bad grammar, or copy text. Guess what - these last three things ALSO factor in - as the se's are looking at everything that is good for your user - and bad grammar, poor spelling, duplicating text (or stealing) is not - so you'll drop right back down.

You can overthink the process - and start doing all kinds of things because the se's like it - and discover after time you've moved to obscurity (maybe to never rise again) because you decided to use bad tactics (keyword stuffing, hidden text - lots of black hat type things) to fool the se's - when none of this was for your users at all. Guess what? These se's are smart and keep getting smarter.

If you typed the words 'Search engine' into Google, who would you expect to see top of the list?...... Wrong!

How does that work then Beth? ; - )

I dont think google considers itself merely a search engine. Its a heavily programmed database PLATFORM, I believe based on PYTHON. While it leads the industry as a search engine, it also maintains the biggest database NETWORK and other search engines regularly use its information for their SEARCH features. It is made up of MANY components and doesnt function singly as a search engine. IE: gmail, webmaster tools, ad sense, etc etc. If you NOTE in that search MSN and Yahoo are similarly ranked in the search engine results.. IE: they dont show up in the top 50 or so as a "search engine"

Clear as mud?

Karen

Originally Posted by Karen Mac

I dont think google considers itself merely a search engine. Its a heavily programmed database PLATFORM, I believe based on PYTHON. While it leads the industry as a search engine, it also maintains the biggest database NETWORK and other search engines regularly use its information for their SEARCH features.

Clear as mud?

Karen

ahh... but I can prove you wrong there Karen... I just typed in 'heavily programmed database PLATFORM' into Google..... and they never appeared ; - )

LOL.. I didnt say they'd render themselves as that in a search result. You asked why , I was explaining.

Karen

Sorry... British Humour ...

And, it actually proves my point - that many of the "big boys" are NOT optimized for the terms you expect them to be. Therefore you can get above them.

Agree entirely Beth, I have seen many extremely well known companies with websites that look extremely flashy but where's the optimisation?

You would think with all their money....

Well, the thing is - with all their money - some of them spend it on PPC - some of them just have enough business because people search for them by name (like Google). The rest of us - have to be found by what we're doing. :)

True, my brother spends about £25,000 on Adwords a year... I dream of being able to be rich enough to pay Google that!!!!

Google is so big I dont think they have to do anything to get found. If they collapse or disappear one really has to wonder what becomes of the internet?

Karen

Originally Posted by Karen Mac

Google is so big I dont think they have to do anything to get found. If they collapse or disappear one really has to wonder what becomes of the internet? Karen

It remains, and reverts to something more likely to resemble what it was once: a medium free(er) from tryanny and dominating nefarious influences.....

Not sure if anyone else has noticed this or not, but I have noticed and using the same search words during the morning, noon or night that this will bring you different results - you can be in the #1 spot in the morning, #3 two hours later and #16 or so later that night ..and the next day it does it all over again .. lol ... I've seen this with several sites .. I am wondering if they are sharing the "pie" around a bit every so many hours. And some even ahead of "sponsored spots" . So what appears at the time you look may not be what appears at the time someone else looks .. ??? Any thoughts Beth ???


P.S. Chris .. lol .. should we edit that or what .. lmbo ..

Holly, from what I know user queries are routed to different data centers constantly to keep an even balance of info and to upkeep on response time. Each data center has its own version of Google's data, which is being constantly updated, which I guess may lead to what you are experiencing.

So what I am saying is that one minute you type a search in the results come from one data centre but the next time there is a chance it comes from another.

Beth, have I got this right?

But other guys have technology too and Google worry
About new progress this guys here

Zlatko

Originally Posted by Marincky

From what I know user queries are routed to different data centers constantly to keep an even balance of info and to upkeep on response time. Each data center has its own version of Google's data, which is being constantly updated, which I guess may lead to what you are experiencing.So what I am saying is that one minute you type a search in the results come from one data centre but the next time there is a chance it comes from another. Have I got this right?

No ... apparently you have learned a bit from earlier posts about data centers, but that is not how Google or Yahoo actually works (unless you are searching for foreign extensions specifically, and then the added metrics come into play). They do not "shift" results around from center to center as would a power grid .... the various centers provide a different set of data to be compiled, and are locally productive (for example, since you are in the UK, your display might be different than a US customer).

You know that each site has a different cache schedule, right? And, like any other mechanical/electrical device, loads are balanced? Because even the slightest difference between cache of new or updated data will skew results, they use the basics to even out the core result querry (content): in other words, due to the variable nature of sites and the overall scheme used to produce results, you may also see the influence of hard-rank metrics (at least temporarily) such as true traffic counts, link values (shifting values of reciprocol links or back-sites), how the querry is valued according to trend (i.e. is it a current "hot word"?), and other attributes.

It is a never-ending shifting of the sand, placing a greater emphasis on being on the first page (which has been shortened to less than 20) than in the "Top Ten" ...... LOLOLOL