When I go to Google Analytics and look at the keywords google has found for my site there are about 240 keywords and almost all of them are in Spanish? I have some of my pages translated into ES (maybe 30% of the total, approx 150 pages). I am still learning and reading heaps but I don't know why the KW's are primarily Spanish.
So I guess my questions are 1/. Why is it so? I promote my site to Australia Geographical location. 2/. How do I get Google to recognise my site keywords in English?
My bounce rate seems pretty high (about 60 - 70%) and I am thinking it may be because I am getting a lot of Spanish speaking people landing on my site (They have the option of English/Spanish) but when they go onto my merchant site they are greeted in English so poor sales results for me. :(
thanks in advance for any advice on this.