Hello BV Friends,

I'd like share one good article with you here....

A direct impact the short text preview we display for
each web result " can have a direct impact on the chances
of your site being clicked (i.e. the amount of traffic Google
sends your way). We use a number of strategies for selecting
snippets, and you can control one of them by writing an informative
meta description for each URL.

<meta NAME="Description" CONTENT="informative description here"></meta>

Why does Google care about meta descriptions?

We want snippets to accurately represent the web result.
We frequently prefer to display meta descriptions of pages
(when available) because it gives users a clear idea of the
URL's content. This directs them to good results faster and
reduces the click-and-backtrack behavior that frustrates
visitors and inflates web traffic metrics. Keep in mind that
meta descriptions comprised of long strings of keywords don't
achieve this goal and are less likely to be displayed in place
of a regular, non-meta description, snippet. And it's worth
noting that while accurate meta descriptions can improve
clickthrough, they won't affect your ranking within search results.

Regards,

Zlatko