Re: Odd search term repeated?
Well, first of all you appear on page one for this result and the reason for this is shown in how Google have cached your site for this phrase.
Why it's been typed in 30 times I can't answer you unless the guy typing it didn't find the answer he wanted in 30 attempts!
This is where page one results are very confusing to some... ANY and ALL websites can and do get page one results, depending on typing in to the search box something that is very unique to one or more of your pages.
You should see some of the things that I get for my wedding directory... extremely weird..
Don't aim for success if you want it; just do what you love and believe in, and it will come naturally.