Tag Archives: search engines
5 Ways to Get More Out of Guest Posting
When it comes to website promotional techniques, there’s almost nothing better than a good quality guest post. Not only does this powerful marketing strategy send traffic to your website and confer upon your brand the implicit recommendation of the hosting site, a well-crafted guest post also gives your website the benefit of a natural, highly-relevant backlink. But that said, not all guest posts are created equal. There’s a big difference between securing a guest post spot on a well-known authority blog in your industry and posting your content to a no-name blog orchestrated by an SEO spammer. If you really want to take advantage of the power of good guest posting, keep the following five guidelines in mind: Tip #1 – Post to relevant websites Plenty of websites accept guest posts – but that doesn’t mean that they’re all good targets for your guest publishing campaign! For best results, stick with publishing to websites in your industry or in fields that are closely related. Trying to shoehorn your area of expertise into an unrelated article results in content that won’t encourage visitors to visit your site (as they likely won’t be interested in your on-subject content) and diminishes the SEO value of the link you receive. Tip #2 – Post to well-known websites At the same time, even sites in your industry might not represent ideal guest post targets if they’re new and/or un-trafficked. If you post to a site without an established audience base, it’s unlikely that you’ll receive any significant referral traffic for your efforts. In addition, because the search engines tend to value links from well-known sites over their younger competitors, the link equity you’ll receive from this type of arrangement isn’t as strong. While you might not be able to land any “big fish” guest post spots at the start of your campaign, you can work your way up by leveraging high quality articles published on smaller sites to prove your worth to bigger targets. Tip #3 – Deliver the best content possible It should go without saying, but if you happen to land a guest spot on any website, the content you send over should represent the best of your abilities. This is important for two different reasons… First, the search engines have made it their mission to reward high quality web content. While their algorithms aren’t sophisticated enough yet to ensure that the best possible results turn up at the top of every search result, they’re constantly striving towards this goal. As a result, it’s in your best interests to create great content – whether it’s being published on your site or on another website altogether. But you also have to remember that most web communities are surprisingly small. If you deliver an awful guest post to one site, word could get out that you aren’t one who upholds your end of the guest author bargain, making it more difficult for you to secure high profile guest gigs in the future. Tip #4 – Drive visitors to custom landing pages Typically, when you’re offered a guest posting spot, you’re able to include 1-3 links back to your website. And while most guest authors use these links to point back to their home pages, you can increase the likelihood that any newly-acquired visitors will stick around and engage with your brand by driving them to custom landing pages. These landing pages could include any of the following elements: An acknowledgement of the referring site A hand-picked list of similar posts on your site that new visitors might enjoy Links to your social profiles An email newsletter sign-up form Encouragement to take any other action that supports your business’s bottom line Though this might sound like a lot of extra work, it typically only takes a few minutes to create a new custom landing page once you’ve built an initial template for this purpose. Tip #5 – Use Google+ authorship to claim your guest posts One last way to get the most out of your guest posts is to claim the authorship of your posts using Google+. In some cases, the hosting site’s owner will use a website plugin that adds you as a site user and uses your Google+ profile link to automatically form an authorship connection. But if this isn’t the case, you can still claim authorship by including a link to your Google+ profile (marked up with the “rel=author” tag, as described here ) and then linking back to the hosting site from within the “Contributes to” section of your Google+ account. While this second strategy requires a bit more work on your part, the benefits of Google+ authorship make your efforts well worth it. When combined with the tips described above, it’s a vital part of ensuring that you get the most value possible for every guest post you submit. Continue reading
Build Your Startup On A Vacant Domain Name
This is part two of a two-part series on domain names and startups; part 1 was ?Should a Startup Spend VC Funding on a Domain Name??. Continue reading
Photoshop Express now available on Windows 8 & RT
Just this weekend, Adobe has made the toned down version of their popular photo-editing app called Photoshop Express available in the Windows Store which can be installed on any PC running on the latest version of Windows and Windows RT. The app offers minor photo editing tools like crop, straighten, rotate, flip, and even remove The post Photoshop Express now available on Windows 8 & RT … Continue reading
THN-Pubcon Las Vegas 2013 Registration Opens
( The Hosting News ) – Pubcon is happy to announce that registration is now open for Pubcon Las Vegas 2013, the search marketing event of the year, which will take place on October 21 – 25, 2013 at the Las Vegas Convention Center, including at least one full day of a new Pubcon Masters Group professional intensive training program. Expected to be one of the biggest, busiest and best weeks of search and new media ever, topping even Pubcon’s record-setting 2012 Las Vegas event, Pubcon Las Vegas 2013 — and the premier social media and optimization conference — will bring together more great speakers, more cutting-edge sessions, more social media nightlife, a greater variety of tracks, and even more major industry exhibitors. “Pubcon Las Vegas 2013, including our double Platinum sponsor Internet Marketing Ninjas, is going to be the biggest and most exciting gathering of new media and optimization trailblazers that we’ve ever put together, and we’re delighted to open registration today for the largest Pubcon ever at some of the fairest early-bird discount rates available,” Pubcon founder and chief executive Brett Tabke said. Join thousands of the savviest new media innovators who will descend on Pubcon Las Vegas 2013 and make it the center of the social media universe for a full week this October, filling the massive Las Vegas Convention Center south halls. Pubcon is famous for groundbreaking keynotes from social media stars such as Google fellow Amit Singhal and head quality control engineer Matt Cutts, Emmy award-winning technology broadcaster and noted online personality Leo Laporte, best-selling authors Malcolm Gladwell, Guy Kawasaki and Robert X. Cringely, and other technology luminaries such as Craigslist founder Craig Newmark, New York Times technology writer David Pogue, Zappos chief executive Tony Hsieh, Internet Brands chief executive Bob Brisco, Demand Media co-founder Richard Rosenblatt, Opera Software founder Jon Von Tetzchner along with many others, and Pubcon Las Vegas 2013 will offer a stunning new lineup of esteemed social media keynote presenters. “With hundreds of the world’s top technology and online marketing visionaries speaking, Pubcon Las Vegas 2013 offers an unrivaled technology conference experience, and we’re confident that every attendee will take away more valuable new search and social media ideas, business solutions and actionable take-aways than ever before, all at surprisingly cost-effective rates,” Tabke explained. “Pubcon truly starts off where other social media and optimization conferences end, and features a virtual who’s who of technology and Internet marketing, and during our biggest-ever Las Vegas conference in October we’ll have more in store for attendees than ever before in our decade-plus history,” Tabke said. Registration for Pubcon Las Vegas 2013 is now open at the lowest early-bird rates for the biggest social media and optimization event of the year as Pubcon returns to sunny and entertaining Las Vegas. Supported by the industry’s leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and online advertising, Pubcon Las Vegas 2013 will offer a week-long exploration of the future of technology from Google Plus and Pinterest optimization to the latest online marketing studies presented by many of the world’s top new media innovators. With so much social media immersion on tap, Pubcon Las Vegas 2013 is a unique must-attend event for both corporate Internet professionals and independent webmasters who are serious about staying ahead of the curve in the quickly changing optimization and new media marketing industries. Pubcon Las Vegas 2013 will feature an expanded slate of its popular Pubcon Masters Group training program and workshops, a day-long group of intensive educational training programs led by some of the industry’s most respected search and social media professionals. Over more than a decade Pubcon has gained a growing reputation as the conference of new media and optimization industry leaders with game-changing ideas that both attendees and speakers look forward to for its top-notch learning and networking opportunities, and Pubcon Las Vegas 2013 is expected to be bigger and better than ever before. Registration for Pubcon Las Vegas 2013, featuring more than 200 of the key influencers who are shaping the future of the Web and new media, all speaking in diverse multiple topic sub-conferences with more than 130 great conference panel sessions, is now open and available at special early-bird rates that allow you to lock in our lowest prices by signing up today. Join Pubcon and be among the who’s who of technology visionaries at Pubcon Las Vegas 2013 on October 21 – 25 in sunny Las Vegas. Learn more and register at http://www.pubcon.com About Pubcon Pubcon is a multi-track educational conference hosted by Pubcon Inc. Pubcon, supported by the industry’s leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and online advertising, offers an in-depth look at the future of technology presented by the world’s top speakers in provocative cutting-edge sessions. For more information about the conference, contact Brett Tabke at 512-231-8107 or brett(at)pubcon(dot)com For more details about sponsorship and exhibition opportunities, contact Conference Director Jeff Randall at 512-686-1295 or jeff(at)pubcon(dot)com Source: Pubcon Las Vegas 2013 Registration Opens Continue reading
