View Full Version : Your Web Site's Ranking

08-13-2005, 10:59 PM
The Factors that Play a Role in Your Web Site's Ranking

Have you ever had a proposal, estimate or quote for search
engine optimization work and wondered what goes into the
pricing? What makes one site need more work than another? Why
do some sites increase rankings faster than others? Why do
some sites get more traffic from their top page ranking than

There are so many aspects of a web site that can decrease or
boost your search engine rankings. Each web site is as unique
as DNA and as such, will react differently to different
marketing treatments.

What are these different factors that go into your web site's
ranking? Here is a list of the most important aspects:

1. The State of Your Site Prior to the Optimization - Your web
site can have many different attributes that contribute to its
ability to rank well or not so well. Your site's PageRank for
example, if your PR is a 0/10 or 1/10, it's going to take a lot
longer and a lot more work to get your site ranking well. If
your site is poorly designed, contains frames or is written
entirely in Flash, a lot of work will be required to redesign
your site so that it is search engine friendly. If your site has
very few incoming links, a fair amount of link development will
have to be done in order for you to see the rankings and traffic
you're after. A web site that has been around for a while and
developed its PageRank, has a search engine friendly design and
obtains links on a frequent basis, will be able to reach top
positions much faster than other sites, once an optimization
campaign is under way.

2. The Keywords You Are Targeting - Some keywords are less
competitive than others. If you search Google for a keyword or
keyword phrase, you'll see at the top of the results how many
web pages are listed in those results. That is the amount of web
sites that are competing with yours to reach top page placement
for that keyword or keyword phrase. For example, the keyword
phrase "web design" has approximately 303 million web pages
listed in the results, whereas if you search for Vodahost you will
see that there are 17,000 web pages listed in the results. It is
therefore, much easier to rank well for the keyword "vodahost"
than it is for web design.

This is why you must choose keywords wisely. With tools such as
keyword digger, you can find out approximately how many searches
are performed for a given keyword or keyword phrase. The more
competitive those keywords are, the higher the cost will be to optimize
your web site and the longer the optimization will take.

3. The Size of Your Target Market - If your site is targeting a
global market, it will take a lot more effort to reach the top
ten search results than if your site is targeting a regional
market. It also depends on what sort of market you're targeting.
If your site sells a product that only a small group of people
will be interested in purchasing, your site will be optimized
easier than if the product or service appealed to the global
population. For instance, the keyword phrase "real estate" will
require a lot more effort to reach top page placement for than
"real estate canada" and even "real estate vancouver".

4. Competitor Sites' SEO Campaigns - You might find that once
your optimization campaign is under way, your site jumps and
slips and jumps and slips several times. This can be due to many
things, but the one we'll look at is your competitors' sites SEO
campaigns. If your competitors are aggressively optimizing their
own sites for search engines, they can also be achieving new
rankings and displacing your site. This brings us to our 5th and
final point...

5. Your Own SEO and Link Development Campaign - Your own link
development and SEO campaign should be thorough, covering all
the aspects of a well optimized site and utilising all your
resources for obtaining incoming links. If your SEO campaign
isn't approached properly, your competitors can surpass you in
the rankings easily. You must be aware of your competition and
adjust your efforts accordingly.

As you can see, there are many, many things that make your site
unique in the services it requires. Some sites can reach top
page placement by just changing a title tag, while others wait 6
months to even be listed on Google. The bottom line is, educate
yourself, ask questions, choose the right SEO company and be
patient. In time, your top page placement will come.


08-13-2005, 11:55 PM
Thanks for the great information *****.

I will take this into consideration.

08-23-2005, 04:57 AM
Good topic, finally something I can understand. pet121

08-23-2005, 06:57 AM
Thanks Pete.

08-24-2005, 10:13 AM
Thanks for the info which is very clear. However, I still find this all a mystery! My site has great rankings on Yahoo (which according to Awstats nobody uses!), but zilch rankings on Google, which is the search engine, according to Awstats, which most people use!

Awstats shows that Google trawls my site regularly, but Yahoo never!

Is this really a science that anyone can understand?

As a tip for others, my site is for a small local riding school and livery yard. I cheekily emailed the three main British riding organisations, and although they did not reply, the British Dressage Association put a link on their site to mine! It is the only riding school they have a link to! Just shows that if you aim high sometimes it pays off!


08-24-2005, 04:55 PM
Link exchange really helps in web site ranking. But for me it has its downfalls to. The links I exchange with can only be from my competitors because it has to relate to my web site as per terms and conditions of my affiliates. But for people who do not have this problem link exchange is another great tool to attract more people to your site. This will slowly increase your page ranking. there are some great free programs out there for eager people wanting to exchange links. I am no expert. pet121

08-26-2005, 06:20 AM
This may be useful ignore the page rank illustrated by the google tool bar. Apparently it is bogus, for entertainment. If you like the email right from the horses mouth I can provide it. Google actually responded to my question about the importance of this page rank feature. Content is the most important thing on a web site. I am no expert. pet121

01-30-2006, 04:32 PM
This may be useful ignore the page rank illustrated by the google tool bar. Apparently it is bogus, for entertainment. If you like the email right from the horses mouth I can provide it. Google actually responded to my question about the importance of this page rank feature. Content is the most important thing on a web site. I am no expert. pet121

I fully agree

02-28-2006, 02:39 PM
This was a great posting. I have one question though. Where do I go to see what my ranking is?

03-01-2006, 09:32 AM
This was a great posting. I have one question though. Where do I go to see what my ranking is?

Check out this link: http://www.vodahost.com/vodatalk/internet-marketing-forum/4513-googlepageranking-info-check-your-page-ranking-completely-free-tool-check-gpr.html?highlight=page+ranking

jane bond
03-14-2006, 01:57 AM
I tried this and it said my page rank is 0 on Google. I submitted my site a while back, is there any way to tell if I've been banned for some reason? I can't figure out why I have no ranking. Any advice out there?


03-15-2006, 08:00 PM
Google's page rank tells you how important it thinks your page is - 0 is the bottom ranking, but does not mean that your site isn't listed, it just means they don't give it that high a ranking yet. If you are using popular keywords with a lot of competition this will mean you won't get very high up the listings.

If you are using unusual keywords with less competition your site could well get to a number 1 position in the listings, even with a page rank of 0.

My site www.limebrook.com (http://www.limebrook.com) has a page rank of 3 for the home page. Unfortunately this seems to be the pr of most horsey sites, therefore I struggle to get high up the listings.

What will help your page rank is to get sites with a higher rank to link to your site. This is hard and boring work, but well worth doing. If you download the Google toolbar you will be able to see the page rank of every site you look at - it may help your sanity to keep a check on it when you look at other sites as many good sites still seem to have a page rank of 0. Having this toolbar is also useful as you can look for sites similar to yours and if they have a higher page rank, try and work out what they are doing differently!

Using Awstats is a better way of making sure your site has been listed by Google - you can tell if a) the google bot has visited and b) if anyone has visited your site via searches from google.

Hope this is of some help

jane bond
03-18-2006, 06:47 PM
Thanks Trish,

This was helpful, I will keep at it!