Google Quality Score

[Foxmusicman]

Re: http://www.esuranceplan.com/rapidterm.php

I am advertising the above site on both Google and Yahoo. The Yahoo campaign is generating a good number of clicks and conversions, while the Google ad is barely running due to the fact that the quality score for most of the keywords is marked "poor". Google tells me that the reason is that my landing page is presently also rated poor, which affects the quality score of the keywords. Over the past few weeks, I have made several changes...unfortunately, to no avail. Anyone have any ideas on how to improve the quality score of my landing page, and therefore the keywords?

Stephen

[Karen Mac]

Re: Google Quality Score

Well thats pretty hard to tell without know what words you are trying to optimize for. From your meta tags

<meta name="KEYWORDS" content="term insurance
online insurance quote
term life information
child term life insurance
life insurance com
dollarlife.com
buy term life
20 year term
cheap term life
no exam term life">

This is incorrect.. they should be seperated by comma's. Secondly, most of them DONT appear on your page in any shape or form.. one big reason why you rate poorly with google. If the keyword ISNT on your page its going to be marked POOR because you havent QUALIFIED it. You cant just smack keywords down and so ok.. thats what this is, and expect results. Im surprised that Yahoo hasnt indexed you deeper and you start to see a lower number of clicks thru them also... and i expect you get very little traffic organically on those keywords.

Oh.. and why the hell is dollar life dot com one of your keywords? Thats almost assinine.

Karen

[Foxmusicman]

Re: Google Quality Score

Karen,
Thanks for the critique. I revised my meta tag keywords and separated them by commas. Hopefully, the rankings will improve. I'm curious: How were you able to "see" my meta tag words?
Stephen

[Karen Mac]

Re: Google Quality Score

LOL.. Stephen..

Very simply.. i veiw source, you can view almost any web page you like that way and see what the google bot sees. They may not improve your rankings because of the keywords you used.. but they will definitely kill you for spam.. which yours were.

Karen

[Karen Mac]

Re: Google Quality Score

LOL.. . WELLLLLLL>.

I just had time to go look at your NEW keywords.. and they are hardly better than your last.

<title>Rapid Term Life</title>
<meta name="KEYWORDS" content="term insurance, online life insurance quote, term life information, buy term life.5 year term, 10 year term, 20 year term, cheap term life, no exam term life, fast issue term, rapid issue term, fidelity life,">

IF ITS NOT ON YOUR PAGE DONT USE IT. If you do.. ITS SPAM SPAM SPAM SPAM SPAM SPAM.

There did it get thru yet?

Karen

[Foxmusicman]

Re: Google Quality Score

Hey Karen,
I finally got the message. My revised and current meta tag keywords are now only taken from my landing page. The tip you gave about the HTML Source Viewer was great as this tool is quite useful in reviewing competitive sites. Thanks again.
Stephen