Re: Affiliate Marketing

Personally? Your site is too cluttered to get the visual appeal and lingering "engagement" you are needing to establish a greater compelling reasoning for conversion ... and the lack of a strong, unified overall "theme" is what is missing: your index page is an immediate "in-your-face" approach to "presenting" without any clear guidance or logical ordering.

It is hard to make out if it is a Blog, a Website with depth, or what TYPE of site it might really be.

Rather than stare myopically at something that has already met your standards and obviously is not performing properly, try top find enough comparisons to offer some contrast to yours to answer, or to find a commonality in the others that you are lacking. Choose the better model in order to try a new appraoch, and be ready to design (or re-design) your site so it can easily be updated in the future without "starting over" or making a drastic change, and be committed to making changes when trends and current metrics dictate!

Do NOT be presupposing that visitors object to websites undergoing change ... in fact, they give mre creedance to those that make obvious efforts to keep abreast of current trends, demands, and consumer needs.

I've had an affiliate marketing website for a very long time, and even though I already know that there are at least 14 pages broken and at least 150 banners that need to be rotated, I am still making money each month doing nothing but relying on the core design and prominently published PURPOSE of the site, to earn not only loyalty, but deeper customer appreciation and satisfaction: hint > people actully BUY on my site because there is a mutually beneficial reason to do so, and when such purchases do good things without adding costs, it makes people feel good. You may wish to concoct some clever "Purpose" for your site being the preferred alternative for consumers to visit and purchase through regularly, or to align yourself with a cause or Brand that will contribute to generating traffic by means of consumers doing a search for related KW's: getting them there, keeping them there, and then actually creating the compelling engagement/conversion is what it is all about .... you need to think on these central issues and upon this core psychology of marketing, especially when it comes to affiliate marketing (which is not only fickle, but fleeting). Proof of this degree of understanding and real Success is seen when you actually have significant returning/regular customers.

You need to have a "Headliner" .... a clear, unique PURPOSE, or a prominent affiliation with a notable brand (a celebrity, a product, a personality, some noteriety, etc.) so you don't have to fight for credibility. Perks help too, as does making things fun (publish a 'Happy Customer Comments' section or something) and easy (maybe a contest or a giveaway might make people engage easier?) .... sounds like you have "optimized" your site into redundancy, forgetting that it is people and their perspectives that you must serve first.

Re: Affiliate Marketing

Everything Vasili said...Plus, Its all about traffic, the more traffic, the more sales.