I apologize if I missed any key points in my response, but I was watching a movie whilst reading over the messages.
Optimization rests on content, alternative text, description, title that all need to contain keywords.
Do a bit of research to find out what popular 'keywords' and 'keyword phrases' are most related to your site.
Then, in the content of your site (include as many keywords and keyword phrases as possible), in alternative text/associated with all images of your site (include as many keywords and keyword phrases as possible), web page description (include as many keywords and keyword phrases as possible), title (include as many keywords and keyword phrases as possible).
Please understand that even though you shower your page with keywords-don't saturate it and don't limit the time you put into yourself--you'd only limit it's possibilities.
http://www.submitexpress.com/analyzer/ - Is the BEST tool I've tried with site analysis, but I'll be trying VodaHits.com shortly. Just enter your site and analysis wouldn't describe the results you'd get.
http://www.submitexpress.com/keytracker.html - Is a good tool to use to check for keywords and keyword phrases
Sincerely,
Gerard Douglas Petty
"If it's real estate in Florida, It's My Business"
www.gerardpetty.com - Still Under Major Construction - Fully Operational Winter 2006
gerardpetty@gerardpetty.com