I've been working on my website for a couple of years trying to use the correct content on my pages to come up in google search for keywords. For example, the search term soy candles, I fluctuate between position 35-45. Can anyone make suggestions on how to increase my position. Would it be better if my page names were soy_candles.html vs soycandles.html? Do I need more content? I look at site that come up before mine and I don't see that much of a difference in content but I'm sure I'm missing the obvious.
CT River Candles