Divine inspiration from VodaHost because you never get a second chance to make a first impression…
It is one thing building a website and quite another getting it to work for you. The children of the earth, you and your customers, see countless websites everyday and regardless of what you show and tell them, they already have a fully formed idea of how a website should be. You MUST, therefore, make the best first impression you possibly can.
The following, transcribed from mysterious stone carvings, is a simple guide to make sure that you get the best possible Genesis for your e-commerce website, from its design and layout to your sales and continued marketing, to give you the best possible chance of e-commerce success, to make sure you do not find yourself wandering in the wilderness. As Moses guided his children out of Egypt, we too shall guide you… Go forth and be prosperous!
1. Thou shalt ALWAYS think like your consumers. You are a consumer as well, so you know just how important it is to be able to easily locate the product you are looking for when shopping online. Organize your site into relevant categories and put your products in more than just one category, so that there is more than only one way for a consumer to find what they are looking for.
2. Thou shalt use really good photos to illustrate your products and keep the photo headlines brief. A photo can tell a consumer a lot about a product instantly and it has been proven that most consumers only scan the descriptions, so keep each sentence short and the detailed summaries to no more than 25 words.
3.Thou shalt resist the temptation to overload your website with media and fancy transitional effects. Flashy is not always better. These, actually become distractions, and your website will be less effective at keeping the consumers attention. Most snazzy website effects add to upload time and delay the consumer’s product search, commonly causing them to abandon a website altogether…which would be bad.
4. Thou shalt not complicate the process with unnecessary steps or pages. Purchasing should be easy. Make sure your check out procedure is simple and all pricing and shipping information are displayed clearly. You should always include a phone number and a return policy. This will help reinforce the consumer’s confidence in their purchase and in you.
5.Thou shalt continually promote your online business as you would any other. A website DOES NOT market itself. Make the effort to stay in touch with your customers, perhaps via newsletters or special offers. Always keep an open mind. There may be many types of markets available to you that you are not reaching, or have not considered. Think outside the box. Try targeting new markets and optimizing your content as you grow… and grow… and grow!
…and then there was your e-commerce website … and it was good.