Keep researching too; below are links to the Privacy Policies of some of the most visited websites on the Internet:
Facebook: http://www.facebook.com/policy.php (this one has made headlines recently!)
1] What types of information do you collect and how you use it?
2] Why are your server and online operations are secure?
Now that you’ve told people what information you ask for and what you do with it, you will have to tell your customers what makes your server and online operations secure. Also you’ll need good answers when confronted with questions such as, ‘How do you make sure nobody steals my credit card information?’ or ‘How do you protect the privacy of my emails to your customer support team?’ Point out how your consumers can tell if they are really on a secure server, like the URL change from http:// to https:// as well as the icons that show up on the status bar of your users web browser (that little lock and how it locks and unlocks). You can even have a go at explaining encryption and even the Secure Sockets Layer (SSL). Most importantly, concentrate on the benefits of these measures to the consumer, for in the end, most of them will not care less about all the security measures you take and all the money you spend to make your website secure, unless it means some kind of benefit to them.
3] Can your customers get out?
4] Can your customers view and edit their personal information?
If you give people the opportunity to view and edit their information, chances are they will provide even more. The reasoning under this is pretty basic: almost no one destroys his or her own data. Therefore, whenever you display customers’ personal information, place clear and visible labels indicating how they can edit it. Be clear about how they can view and edit their information, i.e. ‘You can access all your personally identifiable information that we collect online by logging in and clicking the ‘Change User Info’ link in the box on the right-hand side of every page’. Also, answer questions that might be of extreme importance to some customers such as, ‘Can I review information you have about my child?’.
6] Do your customers know who to contact in case they have questions about privacy?