
Originally Posted by
jimchicago
Thanks Vasili for your prompt reply. I kinda thought the answer might be no, although I do see more than a few sites that allow (or even direct) the would-be member to use an e-mail address as his or her login ID. This is improperly being perpetuated (as said earlier) by those that either do not respect the security of their client's identity or who do not realize that one of the first steps to creating an exploitation is to spoof an identity to gain access: part of registering is to enter an email address, so there is no compelling need to urge Users to enter an email address as User Name, it it already in the databse files; scouring programs will spoof an email address if User-name enabled and then run a simple stacking program to crack the password, which is in truth the easiest part. So, no, there are not "more than a few" reputable sites still practicing this by format, only those yet insulated by ignorance or arrogance.
Quick follow-up question: If I send to my site's members an e-mail containing links to pages in the members' area of the site, and they click one of these links, I assume they will have to log into the members' area just as if they were trying to enter it from a public page of the site. True?
Correct.
And if so, would you say this practice also is widespread on the web today? Not really .... the better results are gained (deeper relationships with a customer base, greater overall page visits/conversion, more import, etc.) by a more refined invitation, cleverly composed to present a compelling opportunity. Most of the time, members are emailed openly with an announcement or offer as body of the email, and it is customary to give a few small announcements or invitations to visit the Member area, but for the most part there is no need to distribute a link to a specific page within the Member area: it is enough to get people delivered to the Login page itself (and to see the updated ads, offers, or invitations). Broadcasting a "protected link" only offers another opportunity for hacks to follow up and analyze for possible breach, so asking Customers to merely Login to a "Special Area" for a Special Offer or update is not only more professional, it is more secure. Thus it is best to provide a link to the Main Login Page where you present the opportunity to Register and have 'announcements' of current items/offers/reasons to Login or Register.... especially knowing how people share links or forward Newsletters and Coupons: prepare to have new "Users" register easily, since others are spreading the word for you (letting your marketing emerge as viral). Meet and Greet Everyone (New and Familiar) Equally ...