Just as you provide a link to your Home page (index) on all pages, so
it is important to provide a hard link to the sitemap.xml file on all mapped pages that you deem a priority to be ranked within the site. This helps to identify pages that reflect the navigation priority and which are specifically mapped that have higher relevancy priority.
It often takes up to 45 days for a new site to be first visited and to be ranked, and even during this first visit it is uncommon for all pages to be visited or ranked. This is another reason a sitemap is important, as it provides a clear priority for them to follow without being forced to simply follow links in (non-dynamic) navigation. After the first visit, the cached pages can be viewed at different Search Engines, and if you click on the CACHED PAGE view, the header will also show the date of the visit which can be approximated as the regular cycle assigned, unless the
changefreq tag in your sitemap states otherwise.
- The XML format is now supported at least by Google, Yahoo, Live Search, Ask...
- XML sitemaps are required if you use dynamic links for your articles (JavaScript links).
- Don't use an XML sitemap if all pages of your site are already indexed at Google. (You can verify by typing in the search box site:www.sitexyz.com.)
- If some pages in your website are not indexed yet, give these pages a higher priority in the XML sitemap (the "priority" tag).
- To keep a page ignored by crawlers of search engines you should use a Robots.txt file or the "ROBOTS" meta tag with value noindex and not use a sitemap with page files omitted.
- The sitemap is for the whole site. Don't create a map with only links of files that are not indexed by Google.
- You can omit optional tags (priority, lastmod, changefreq) if you are not sure your need for them.
- The time option (in lastmod tag) is for very big websites! Only date is useful in most cases.
- A sitemap with all pages same higher priority and faster frequency is of null interest for Google. Give to pages the lower priority and the slower frequency if they are already indexed and not frequently changed.
- For videos, a tag has been added to the sitemap protocol. See the tutorial for videos in sitemap from Google.
Because your site has been up for a while and you are concerned with obvious depreciation of rank, you might wish to pay attention to some opportunity to refine some of the sitemap details above and make some changes where necessary (change, create, or delete frequency tags, add video tags, etc.) or add other details to a strategy that may have grown "old": possibly deleting in your sitemap pages already ranked that do not get updated often, creating video tags and titles, adding deeper content --- all prior to inserting or updating a
changefreq tag to indicate adding newer and overlooked page values.
By emphasizing newly updated pages and de-prioritizing already ranked and static pages within your sitemap (if proper to use), you may help add the increased values and improve your ranking if used as part of your overall SEO strategy (
especially if updating pages includes new or changed META).
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