This may sound like a dumb question but I thought I'd ask anyway...
When you build a web site that you want to cater only to local towns and cities how would go about structuring your site for the SE's?
Now for the reason I'm asking this question...
I have a website - www.parentprakopins.com - which, when a client enters a search using the keyphrase "insurance agency" coupled with the town in which this Co. resides, the site shows up on page one of Google. However, if a client puts in another "local" town name instead the site may not show up at all on Google. This happens even though the other local towns are part of the Title and also included in the content of that page.
What would you add (or subtract) from this website in order for Google and other SE's to recognize the other cities and towns?
Also, does the ISP's local "server" location play into this at all? I.e.; the ISP's local server is located in a city (other than where this Co. is located), and is basically a hub for a number of towns and cities.