I am revising my website and am beginning to get around to consider SEO for my ranking with respect to getting more hits from potential customers as well as increase my Google ranking.
The thing I am noticing in great contrast is that my chief competitors in my market are (and have been) showing up on the first three pages of Google for the last three years and all of them violate just about everything that this forum and everyone else says about proper SEO to stay in good stead with Google.
For example, all (yes all) of them are doing the following:
-Their keywords and meta tags are crammed with words and phrases that are not in the content of the page, if at all
-Their page content is not relevant to the keyword or phrase typed into Google, and landing on the page makes you wonder
-Page naming styles that have no meaning towards the page
I use Firefox and left click on their pages and select view page info or page source and get all the information they are using to cram their pages with things that aren't true about what I am seeing on the actual page
Their are a lot more things I am noticing that I am advised not to do regarding "proper" SEO, and I am not saying I will go against that, but...
Another thing I do notice is that these website moderators are going all over the Internet and back linking on as many sites as they can find where they can put a hotlink to their website, either spelled out, or naming photos and logos with their website link in it (classified sections, free posting blogs, creating their own blog, exchanging links, etc... anything to get their link on another website).
At the end of the day, the point of this post is that it makes me wonder how these moderators can get away with this and apparently suffer no ill from Google, while I consider following the "rules" and wonder why. It's not fair!
What's the use of following the rules, if their seems to be no punishment towards the competition who is clearly NOT following the rules and getting better visibility and ranking?
I sure am interested in any comments on this, and does it also bug other people if they notice this as well.