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Thread: Using 'Black Hat SEO'
      
   

  1. #1
    Join Date
    Dec 2006
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    Default Using 'Black Hat SEO'

    Hi, I keep trying to ask some question regarding SEO (like listing my many Key Words in a text color the same as my background or or hiding them under another an image to get better results with the Search Engines), but the threads keep disappearing before anyone can answear, does anyone have any ideas why?

    Many thanks

  2. #2
    Join Date
    Mar 2006
    Posts
    14,683

    Lightbulb Re: Using 'Black Hat SEO'

    RE: www.TheVapingShed.co.uk
    Quote Originally Posted by woody21 View Post
    I keep trying to ask some question regarding SEO but the threads keep disappearing before anyone can answear, does anyone have any ideas why?
    Likely you are improperly duplicating threads, asking questions or making requests that are inappropriate or contrary to common reason or what has been repeatedly advised in these Forums, indicating an incapability to independently "research" these Forums or online in general, or, demonstrate an obvious inability or refusal to follow Tutorials (directions) --- these being some of the most basic of skills and universal principles required when learning how to create websites using the Tools and Resources especially provided.

    "Any post, comment, or thread may be edited, removed, or moved at any time for any reason without explanation," as per
    Forum Rules (which you should be familiar with already).


    However, with regard to your persistent inquiries (if I remember correctly
    "like listing my many Key Words in a text color the same as my background or or hiding them under another an image to get better results with the Search Engines"), you should find this SEO Topical Primer I wrote years ago helpful indeed, which has been highlighted specifically for your convenience:

    BLACK HAT SEO

    “Black Hat” SEO is a set of unacceptable methods used to create false and transient valuations to confuse and unfairly influence Search Engine rankings. Used individually or in combinations, these methods may initially result in elevated website rankings and positions, but are rarely sustainable or ignored by Search Engine sanctions. It was common in the earlier days to use these methods to “trick” the Search engines to advance a website into a more favorable position, and then to re-apply them using different values and terms (also Black Hat) before the Search Engines returned to penalize the website after running a validation script --- this was the model for the early SEO services ruse: to create a monthly cycle of false favor and then to change the site dynamics once again before being caught red-handed and penalized. Understandably, this is why these so-called “SEO Providers” insisted on long-term services agreements and high costs associated with them: they were compelled to run a whole set of baseline values each month to install before being discovered. This is why Google and other Search Engines continually change their validation algorithms and evaluation techniques, and despite shortening bot visits timing, some of these Black Hat methods remain “core” to unethical strategies of the majority of SEO providers.

    20 BLACK HAT SEO METHODS TO AVOID

    Listed Alphabetically, Not Order Of Importance: Each Is Important And May Prove Critical!


    • ASTROTURFING This is when a false public relations campaign or fake social media in the blogosphere generate increased attention to a site, blog, or wiki.

    • BUYING EXPIRED DOMAINS Domains that have expired can carry a large Page Rank. By purchasing the domain, throwing up repetitive content, and linking to your other web sites and domains, you may be able to use “link juice” to distribute the page rank to those other sites.

    • CLOAKING Cloaking is when a site is designed to show one set of content to your users, while showing a completely different set of content to crawlers, robots, and spiders. This is considered misrepresenting your content.

    • CONTENT SPAMMING This method is implemented by leaving comments on sites with high Page Ranks. These comments can be in the form of blog comments, guestbook entries, forum submissions, wiki pages, etc. The comments are filled with high density keywords, and have links back to the spamming site.

    • DOORWAY PAGES A doorway page is a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher. This method is dependent on useragent sniffing.

    • FAKE ID/IMPERSONATORS: CEO, CELEBRITY, EXPERTS, REVIEWERS This is when a blogger or forums User registers as if they are a person if significance, i.e. a CEO, Celebrity, "Expert," or even a validated 'Reviewer' (as commonly seen on Yelp.com). These people leave damaging messages that can sway a user in a specific direction about a product or service. This can swing the other way. A Celebrity or high level executive can act as an anonymous user to leave disparaging remarks about another person, company, or product, drive traffic to their site, and ultimately increase sales.

    • GOOGLE BOMBING This is accomplished by creating links on multiple sites linking to the same page with the same text. The text link may not necessarily be relevant to the linked site, thus creating the Google Bomb. The most common Google Bomb can be seen by searching "miserable failure" and seeing sites for George Bush appear at the top of the results page.

    • GOOGLE BOWLING Google is penalizing (or even banning) sites that purchase site-wide links. A site-wide link is a link that is on every page of the entire site. Google Bowling is buying sitewide links as a competitor to get them banned.

    • INTERLINKING When multiple web sites are built by the same person or company, with similar content, with links pointing back and forth between them, in an attempt to increase each others' page ranks. This applies particularly to a single hosting account with multiple Add-On or Sub-Domains within them that although are not individually violating Duplicate Content Rules, but are linked to each other in false hopes to expand exposure to traffic or to create an artificial relevance. The fact that the domains or site structures share a single IP is enough for all of the domains to be flagged and penalized.

    INVISIBLE or HIDDEN TEXT This Black Hat method manifests itself in many forms. One example of this method would be to put lists of keywords in white text on a white background in hopes of attracting more search engine spiders, or something similar (the Rule is any searchable/readable text must be at least 50% contrasting to the background, and no smaller than 8 pica to not fall under suspicion - especially footer or text hyperlinks). Another method is to embed and overload keywords into unseen places that crawlers look will get you banned as well. Places like alt tags, comments, JavaScript tags, noframe tags, div tags that are hidden, etc. A valid contrasting and properly sized Text or Textlink might also be flagged under the Hidden Text Rule if it is not created using a Web-Safe Font, as it conflicts with Spider, Bots, and even Browsers these days.

    KEYWORD STUFFING This is when you fill your page with long lists of keywords in an attempt to rank higher for those words. You don't view this as high quality content, and neither will Google. This method is typically accompanied with the Hidden Text and Redirecting Black Hat methods. As a matter of fact, as of October 2008 Google has reduced the SE values of Key Words drastically and re-emphasized H-META Tags and overall Relevance of actual properly composed Content as evidenced by the Build (mirrored natural wording in content/links/page names/image titles etc.)! All Key Words must be anchored in naturally composed organic Content and be part of obvious Site Construct (Page names, Navigation, H-META, etc.) in order to demonstrate the framework of actual Relevance, the most important aspect of SE focus. Also, it is important to never exceed the allowed number of Key Words in any applicable manner, including those used in phrases.

    • LINK FARMING Another name for a link farm is a free-for-all site. The objective of these sites is strictly to generate inbound links to your site at any cost. This will typically work in the short term, but hurt your site (or get it banned) long-term. These kinds of sites are also known as ‘mutual admiration societies’ and other names, but the practice is uniformly penalized.

    • REDIRECTING Redirects are commonly used along with doorway pages, or spam pages filled with advertising. They are designed to take a user to a page that they did not want to go to. These can be both server -side redirects, or client -side redirects. Vicious redirect pages often get the user into an infinite loop that IS difficult to break from.

    • SCR APER SITES Also known as Made-for-AdSense Sites, these pages are similar to spam pages, except that they are designed to scr ape search engine results and dynamically "create" content pages. These may also be used in conjunction with malevolent software utilities (malware) that records any identifiable User Data from unsuspecting visitors.

    • SELLING PAGE RANK Sites can explicitly sell "advertising" (read inbound links) to your site. This essentially distributes some of the Page Rank to the newly linked site, and its position in search engine results pages. This has been in the news a lot lately. Google has dropped the Page Rank of anyone doing this. Both the buyer and seller of the link are dropped in Page Rank. This is also called 'squeezing juice' and will result in negative results in every case or manner.

    • SPLOGS: SHILL BLOGS, SPAM BLOGS Spam Blogs are when one person is paid to act as a fan for those who hired them. Generating a source of positive feedback and link sharing will increase inbound traffic and Page Rank. These methods are similar in effect to a link farm.

    • SPAM PAGES Spam Pages are web pages that rank well for specific keywords, but actually hold no content. They are typically full of advertisements, listings to other sites, or are part of a pay-per-click scam.

    • SYBIL ATTACKS When a single user creates multiple identities to generate additional traffic. This could be in the form of multiple web sites with similar, if not identical, content. This could be in the form of multiple social bookmark accounts, multiple comments, etc.

    • WIKI SPAM Wikis, just like blogs, are intended to be an easy way to create and organize content for non-developers (read anyone). But the distributed and open ‘editability’ of wikis make them susceptible to spamming. By placing links in wikis back to the spam site, you hijack the link juice of the wiki, pass the page rank on, and increase results frequency. The subject of the wiki page is typically irrelevant. This is why large wikis like wikipedia have added the nofollow attribute to all of their links.

    THE PENALTIES FOR USING ANY OF THESE METHODS OR DERIVATIVES ARE PROFOUNDLY SERIOUS AND USUALLY RESULT IN PERMANENT SANCTIONS FOR THE DOMAIN TO WHICH THEY ARE APPLIED!

    BLACK HAT SEO: 20 METHODS TO AVOID
    COPYRIGHT © 2003-2012 CHOICE PRO SEO • ALL RIGHTS RESERVED
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    Copyright Monitoring By CopyScape.com



    UPDATE . . TUE NOV 13 09:03 PST
    RE: www.TheVapingShed.co.uk

    In fact, you are already in violation (and your Domain probably already penalized with sanctions) for violating the above highlighted Rules regarding "Stuffing Keywords" and "Hidden Text" ...

    1. The universally accepted Standard (based on persistent analysis of the Google algorithym evolution) is that you are allowed a maximum of 150 character spaces for Keywords, which usually translates to an average of 15-20 unique (non-repetitive) Keywords or 10-15 unique Key Phrases -- ALL of which must be anchored on the specific page in naturally composed Content. You have entered a total of 869 character spaces with 148 Keywords -- none of which are anchored in page Content! This is not only a gross violation, it indicates a complete disconnect on understanding both Rules and Methods regarding Basic Optimization that have been exhaustively discussed in these VodaTalk Forums and throughout the WWW as well!
    Your Keywords:

    Vape, vaping, ecig, e-cig, ego-Vape, vaping, ecig, e-cig, ego-t, egot, eliquid, e-liquid, e liquid Vape, vaping, ecig, e-cig, ego-t, egot, eliquid, e-liquid, e liquid Vape, vaping, ecig, e-cig, ego-t, egot, eliquid, e-liquid, e liquid Vape, vaping, ecig, e-cig, ego-t, egot, eliquid, e-liquid, e liquid Vape, vaping, ecig, e-cig, ego-t, egot, eliquid, e-liquid, e liquid Vape, vaping, ecig, e-cig, ego-t, egot, eliquid, e-liquid, e liquid Vape, vaping, ecig, e-cig, ego-t, egot, eliquid, e-liquid, e liquid Vape, vaping, ecig, e-cig, ego-t, egot, eliquid, e-liquid, e liquid Vape, vaping, ecig, e-cig, ego-t, egot, eliquid, e-liquid, e liquid Vape, vaping, ecig, e-cig, ego-t, egot, eliquid, e-liquid, e liquid Vape, vaping, ecig, e-cig, ego-t, egot, eliquid, e-liquid, e liquid egot, eliquid, e-liquid, e liquid, Vape, vaping, ecig, e-cig, ego-t, egot, eliquid, e-liquid, e liquid Vape, vaping, ecig, e-cig, ego-t, egot, eliquid, e-liquid, e liquidVape, vaping, ecig, e-cig, ego-t, egot, eliquid, e-liquid, e liquid


    2. Rather than wait for an authorative reply to your inquiry of whether or not "Hidden Text" would be an issue, you have already installed it under your "Welcome Page Shape" and has assuredly been flagged by early bot and spiders as in violation of one of the most critical Rules regarding website design there is ... it is likely a sanction for the Domain that will result in very long-term (if not permanent) Blacklisting by Google and the local Google UK Hub.
    Your Hidden Text:

    <font style="font-size:13px" color="#000000" face="Arial">Thevapingshed.co.uk is an on line store supplying all your vaping and electronic cigarette, ecig, needs. Stocking the latest ecig models and perfect e-liquid, alson known as e juice.<br>
    ego-t, egot, eliquid, e-liquid, e liquid Vape, vaping, ecig, e-cig, ego-t, egot, eliquid, e-liquid, e liquid Vape, vaping, ecig, e-cig, ego-t, egot, eliquid, e-liquid, e liquid Vape, vaping, ecig, e-cig, ego-t, egot, eliquid, e-liquid, e liquid egot, eliquid, e-liquid, e liquid, Vape, vaping, ecig, e-cig, ego-t, egot, eliquid, e-liquid, e liquid Vape, vaping, ecig, e-cig, ego-t, egot, eliquid, e-liquid, e liquidVape, vaping, ecig, e-cig, ego-t, egot, eliquid, e-liquid, e liquid Vape, vaping, ecig, e-cig, ego-Vape, vaping, ecig, e-cig, ego-t, egot, eliquid, e-liquid, e liquid
    <br>
    Vape, vaping, ecig, e-cig, ego-t, egot, eliquid, e-liquid, e liquid Vape, vaping, ecig, e-cig, ego-t, egot, eliquid, e-liquid, e liquid Vape, vaping, ecig, e-cig, ego-t, egot, eliquid, e-liquid, e liquid Vape, vaping, ecig, e-cig, ego-t, egot, eliquid, e-liquid, e liquid Vape, vaping, ecig, e-cig, ego-t, egot, eliquid,
    <br>


    Good Luck with that, and trying to get your Domain off the Blacklist. Doesn't matter what you do by removing the errors now ... the Search engines, Spiders, and bots have incredibly long memories of who (which Domain) is blatently defiant and refusing to comply with the basic and common-sense standards that govern the WWW.



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