I wish to email past customers with updates of my products using html content. Do I just create a mailing list in my emailer and send it out?
If I do this, will it be considered as spam and I am somehow penalised for it?
I have seen that emailer programs for marketing are called autoresponders but when I went into cpanel the autoresponder there was just for things like sending a message when you are on holiday.
Your help would be much appreciated.